From a custom-coded site to a maintainable restaurant website—and an ongoing technical partnership. My SoFresh work covered a full WordPress/Elementor redesign, structured locations and menu information, performance and SEO, site maintenance, form delivery and accessibility optimization.
Client: SoFresh
My role: WordPress and Elementor Developer; Website Maintenance
Partner: NLVS / NLVSTampa
Engagement: 2023–September 2025, concluding when NLVS closed
Technology: WordPress, Elementor, SMTP, CAPTCHA and form systems
The problem: a restaurant website that needed a better operating system
SoFresh is a restaurant brand with multiple locations and a changing food menu. Visitors come looking for practical information: where to find a location, which items are available, and how to contact the business. For a brand with location-specific information and a substantial menu, the website must be maintainable as well as visually appealing.
The existing website was custom-coded. The project involved redesigning it and moving to WordPress and Elementor, then improving the way location and menu content was organized. It also needed the kind of continuing attention that a live multi-location website requires: performance, SEO, working forms and accessible interactions.
My approach: a redesign built to be maintained
I rebuilt the experience in WordPress with Elementor. The change was not simply a theme reskin. It moved the website from its earlier custom-coded implementation into an environment with more manageable content and layout workflows.
A major part of the work was the systematic organization of locations and menus. These are recurring information types that must remain clear to visitors as the business evolves. The implementation aimed to make them feel like a coherent part of the site rather than disconnected pages.
What I delivered
1. WordPress and Elementor redesign
I worked on the visual redesign and underlying WordPress implementation, building a more cohesive site structure in Elementor. That included bringing the existing business experience into a maintainable page-building workflow.
2. Locations and menu content
I developed a more systematic approach to the site’s restaurant locations and menu information. Visitors should be able to find a restaurant or review what SoFresh offers without navigating an inconsistent collection of separate layouts.
This part of the work connected frontend usability with editorial maintenance: structured, repeatable content is easier to update while preserving the same design decisions.
3. Performance and SEO optimization
Website optimization and SEO were part of my work during the redesign and subsequent engagement. I handled technical and content-presentation improvements, while making no claim about specific ranking increases or benchmark scores that have not been provided.
4. Ongoing website maintenance
The project continued after the rebuild. I maintained the SoFresh site, resolved technical issues and supported updates over the engagement. This was an ongoing website responsibility, not a one-time launch followed by no further involvement.
5. Forms, SMTP and CAPTCHA
I built and maintained website forms, configured SMTP for email delivery and implemented CAPTCHA protection. These are small details in the visible design but important parts of a useful business website: submissions need a reliable path, and forms need protection from automated traffic.
6. ADA-focused accessibility improvements
I carried out ADA-focused accessibility optimization as a distinct strand of the engagement. Accessibility was treated as ongoing website work alongside maintenance and optimization, rather than a single decorative fix.
This records the work performed. It is not a claim of formal ADA certification, a specific WCAG conformance level or legal compliance verification.
Engagement timeline and outcome
I worked on SoFresh from 2023 through September 2025, continuing until NLVS closed. The relationship began with a redesign and rebuild and extended into technical maintenance, SEO and performance, forms and accessibility.
The outcome I can verify is the WordPress/Elementor implementation and those delivered website capabilities. I have not invented conversion rates, search traffic improvements, accessibility scores or business impact metrics.