Making community redevelopment information easier to find, understand and maintain. I worked on the Bartow Community Redevelopment Agency website’s information architecture, user journeys and WordPress implementation, turning varied public information into clearer navigation and repeatable content structures.
Client: Bartow Community Redevelopment Agency (CRA)
My role: WordPress Developer and Information Architecture
Partner: HCP Associates
Technology: WordPress, custom post types, reusable templates and responsive frontend development
The problem: one public agency, several different journeys
Bartow CRA works with redevelopment projects, programs, investment opportunities and community information. Its visitors arrive with different intentions. A resident may be looking for local improvements or assistance programs; a business owner may want information about grants; an investor or development partner may need to understand current projects and opportunities.
A website for those audiences has to do more than list agency updates. It needs a predictable way to organize redevelopment information so visitors can find the relevant section and the organization can publish additional content without changing the overall site structure.
My approach: design the information architecture before the individual pages
I designed the content hierarchy and navigation around clear visitor paths. Public projects, agency information and other repeatable materials needed distinct places within the website, supported by an understandable set of links and consistent page layouts.
From a development standpoint, that meant treating the site as an ongoing publishing system rather than a collection of static screens. Reusable components and structured entries are especially valuable when an agency’s projects and public notices change over time.
What I designed and built
1. Navigation and visitor journeys
I mapped the website’s main information hierarchy so its public-facing content had a clearer organization. The goal was to help someone move from a broad question—such as what the CRA is working on—to the relevant projects or resources without having to understand the agency’s internal structure first.
2. Structured WordPress content
I developed multiple custom post types to handle information that would recur across the site. These structures separated content entry from its layout, giving editors a repeatable way to publish material and maintain a consistent visitor experience.
3. Reusable page templates
Instead of rebuilding the visual presentation every time the agency introduced a new item, I developed reusable WordPress templates. This allowed related pieces of content to share a design and helped keep the page hierarchy and formatting predictable.
4. Responsive page implementation
I built responsive layouts so information remained navigable across desktop, tablet and phone screens. That mattered for a public website visited by residents and stakeholders with different devices and levels of familiarity with the CRA.
How the public content fits together
The resulting website presents redevelopment projects alongside material about the agency, available programs and other civic resources. For visitors, the structure makes those subjects more discoverable. For editors, structured publishing reduces the need to manually create an entirely new page layout for every project.
The Bartow CRA website currently presents redevelopment initiatives, grants and incentives, and public resources. I’m describing that context to explain the type of website being built—not claiming that I independently produced the agency’s grant policy, redevelopment plans or program outcomes.
Outcome
My contribution delivered an information architecture, navigation patterns, multiple custom content types, reusable templates and responsive page implementations for a municipal redevelopment website.
The benefit demonstrated by the work is a clearer, more maintainable information system. I am not attributing specific grant awards, development investments, participation rates or municipal impact figures to my development work.
