PORTFOLIO / CASE STUDY

SoFresh

Performance, accessibility and technical SEO improvements with an interactive brand-history timeline and custom content listings.
CLIENT

SoFresh

MY ROLE

WordPress Developer · Optimization & Interaction

STATUS

Completed

PROJECT DETAILS
Performance · Accessibility · Motion
DISCIPLINES
Motion & Interaction, Technical Optimization, WordPress Engineering

Performance, accessibility and technical SEO improvements with an interactive brand-history timeline and custom content listings.

The brief

Improve an established site’s performance and usability while retaining its existing theme and established brand presentation.

My approach

Improved hosting, performance, accessibility and technical SEO within the existing theme. I also built an interactive brand-history timeline and custom listings for testimonials, stores and menus.

What I delivered

  • Worked within the existing WordPress theme and hosting setup.
  • Implemented an interactive brand-history timeline.
  • Built custom testimonial, store and menu listings.
  • Addressed accessibility, site performance and technical SEO.

Results & status

Delivered targeted technical improvements and reusable content displays. No numeric speed increase or SEO ranking improvement is asserted without supporting measurements.